NATPE||Content First President and CEO Rod Perth today announced that the organization is relocating NATPE||Budapest to Prague in 2014 and renaming the market NATPE||Europe to reflect an unwavering commitment to the growing European television industry. NATPE||Europe will take place June 23-26, 2014 at the Hilton Prague Hotel.

‘Our move from Budapest to Prague represents a deep and ongoing commitment to the EEC countries and their growing television and content businesses,’ Perth said. ‘We believe in Eastern and Central Europe, and this move represents a chance to refresh this yearly television market institution. Budapest has been a wonderful location for many years, and after careful consideration and many conversations with our customers, the consensus was that Prague will provide more flexibility that will make NATPE||Europe an even better market.’

‘We are incredibly appreciative of all of our friends in Budapest that made us feel welcome for so many years,’ he continued.

In addition to increased flexibility, the transition will place all market and studio screening activities in one convenient location. NATPE made a similar decision when it relocated its annual U.S. market and conference to the Fontainebleau in Miami four years ago, enabling all attendees to network and do business under the same roof, maximizing return on their time and investment.