The organizers of Kiev Media Week announced today that ‘a unique and unprecedented Ukrainian project entitled UA Formats will be presented to the international format community at the conference and screening event Format Show’. The presentation will comprise almost all Ukrainian formats ever made on local TV with a great success story of broadcast: either in terms of ratings, number of seasons on air or number of local adaptations in CIS countries which will be distributed by UA Formats.

UA Formats project, the launch of which was initiated by Iryna Kostyuk (Co-Founder of Media Resources Management), has put together the most ever successful original Ukrainian TV formats, developed and produced by Ukrainian prodcos and TV channels. The catalog includes long-running Karaoke on Maidan (Ukr. Karaoke na Maidani) – a street singing contest that became the most long-running show on Ukrainian TV of more than 900 episodes, sensational political talkshow Freedom of Speech (ICTV), the first Ukrainian talent show Chance (1+1, Inter), Crossing Europe and many others headliners of various broacasters.

Besides local “classics”, the catalog also includes a range of current top-ranked titles such as Auditor (Novy) - social reality show that unveils the truth about Ukrainian hotels and restaurants and which has already been adapted in Russia with great success. A number of formats from the catalog have never been presented by their rightholders on the international markets. Therefore the main incentive of the UA Formats project is to introduce remarkable Ukrainian ideas and developments on international level and show the genuine potential of Ukrainian creativity to foreign buyers according to the international format business standards.

UA Formats is also a quite unprecedented project due to the fact that it is very rarely that a single project can unite and pool together the efforts of almost all Ukrainian TV format business players (as formats rightholders), including independent prodcos and major TV groups.

The project will be premiered on September 15 at the conference and screening event Format Show in the course of KIEV MEDIA WEEK 2014.

Traditionally Format Show participants will have an opportunity to get acquainted with new TV formats by major international distributors from all around the world, as well as to listen to speeches of the leading experts in the sphere of TV format industry from Europe, USA, Russia and other countries.