CTC Media, Inc., Russia's leading independent media company, announced the launch of a channel-wide "CTC. Second Screen" app. The first channel-wide product in Russia and Europe, it is also one of the world's firsts, according to the company.

"CTC. Second Screen" uses sound to sync a mobile device with a TV offering the viewers of CTC Channel an opportunity to follow shows simultaneously on two screens. "CTC. Second Screen" will cover all CTC Channel programming throughout the 2015-2016 season.

The new app will serve as an "air satellite" offering CTC Channel viewers unique extra content and an opportunity to communicate in real time, to subscribe for updates and to purchase a variety of products.

Yuliana Slashcheva, Chief Executive Officer of CTC Media, said, "We stay put on our strategy to transform CTC Media from a traditional broadcaster into a content holding distributing all our products across all media and platforms where we have our viewers. As a part of this process, we launched Russia's first mobile satellite app to support the whole programming schedule of our flagship channel in the upcoming season. This launch was the final step to establish CTC Media as a clear technology leader of the market. I am confident that in 2015-2016, our channel-wide second screen will build on success of our pilot app launched last year and exceed its viewership and business achievements.

CTC Media was Russia's first media company to launch its own fully featured second screen app for the Molodezhka (Junior League) TV series in the fall of 2014.

Molodezhka’s Second Screen had over one million downloads throughout the season. The series increased its average viewing time among the viewers with active Second Screen app from 10 minutes to 30 minutes over this period. App content had over 1,5 million shares in social networks.

As the series attracted new audience, it outperformed its audience share forecast and became CTC's best product in the fourth quarter of 2014 and the first quarter of 2015.

The app helped CTC Media products to achieve a 40% increase in mobile views in the latest season of Molodezhka.