International media report that Slovak viewers tuning in to Tuesday’s broadcast of the popular morning show Teleráno on Markiza witnessed a very disturbing scene.

During a live broadcast on the Bratislava-based station’s morning program just before 7:00, a split-second close-up captures guest chef Ľubomír Herko using a credit card to portion out some white powder alongside a rolled-up bill.

Perhaps realizing the live broadcast is capturing something it shouldn't, the cameraman quickly pans up to Herko's face to capture a sheepish grin.

The video has been repeatedly pulled from YouTube, but it’s all over the internet anyway.

Exactly what Herko was doing was unmistakable, but there is some question as to whether the footage captured the genuine deal or was part of a practical joke, expats.cz reports.

Executives at TV Markiza weren’t exactly pleased with what occurred. “We consider this an entirely inappropriate "joke" that has no place in such a broadcast.” spokeswoman Tatiana Tóthová told local tabloid Tobky.sk. “There will be consequences and will be dealt with within the station.”

Footage of the incident quickly went viral, racking up thousands of upvotes on Reddit and quickly spreading to other media.