Polish broadcaster TTV has commissioned Armoza Formats’ celebrity interview show How to Be in a new deal that marks the first partnership between the two parties, the distributor informs. Locally named Być Jak… the first season will comprise nine episodes and will air weekly from September.

The Polish adaptation of the factual entertainment format will be produced by Jake Vision and will be hosted by Polish TV personality, Przemek Kossakowski.

In addition, Spanish broadcaster Cuatro is set to air their first season, locally titled Feis tu Feis, this Friday, while the third German season is set for a late July airdate on ZDF and ZDFneo.

Developed by Artza Productions in collaboration with Armoza Formats, How To Be is a fresh take on the typical celebrity interview shows. With celebrities trained to conceal the personal details of their lives, this original format flips the interview process on its head to allow the host to become the celebrity, and the celebrity to become the host. In each episode, the role reversal finale will provide a startling moment of clarity and candid reflection, through allowing the celebrity to confront himself and ask all the deeply personal questions that he would never have answered in a regular interview format. How To Be most recently aired on Norway’s NRK, where it raised the channel’s average share by 63%.