BBC Worldwide announced the appointment of Salim Mukaddam as General Manager and Vice President, Central and Eastern Europe (CEE).

Mukaddam’s new role will have responsibility for Content Sales, Formats and Channels for the business across CEE. More widely, he will also play a key role in CEMA’s management team for the broadcaster. His former role was Director, Music in the Content division at the BBC’s commercial arm.

Grant Welland, Executive Vice President for CEMA made the appointment. Commenting on Mukaddam’s promotion he said: “I’m looking forward to seeing Salim bring his entrepreneurial spirit and passion to our operations in CEE. We’re delighted to have him on board for such a key role within the management team at CEMA.”

Having trained and qualified as an Intellectual Property Lawyer at city firm Nabarro, Mukaddam joined the Internet, Interactive and Music division ofBBC Worldwide in 2005. He then progressed to take over the international radio sales business, BBC Radio International in 2007.

In his previous role he helped BBC Worldwide to become the market leader in Music Television distribution, engaging artists such as Adele,Beyonce and Foo Fighters and bringing events including the BRIT Awardsand Glastonbury to the broadcaster. Last year he was also awarded an MBA from Henley Business School.

On his new role at BBC Worldwide he said: "I’m really looking forward to joining an already outstanding team to deliver on the huge growth opportunities for our business across Central and Eastern Europe and continuing to build on CEMA’s success for the future. I am particularly looking forward to meeting our valued clients in the region and exploring how we can better serve their needs.”