MTG is today launching its Viaplay video streaming service in Estonia, Latvia and Lithuania. Viaplay was launched across the Nordic region five years ago and will now bring a unique on demand content offering to even more potential new customers.

Viaplay features thousands of hours of movies, TV series, kids’ content and the best live sports including UEFA Champions League football, English Premier League football, Formula 1 motor racing, Euroleague basketball, KHL ice hockey, boxing and all the action from the Rio 2016 Olympic Games.

Baltic consumers can subscribe to Viaplay for EUR 9.99 per month for the complete content package, or EUR 6.99 without sports. The service will be available via the Viaplay website and smartphone and tablet apps (Android and iOS).

MTG has also signed a partnership agreement with mobile telecom operator Tele2 to make Viaplay available to their mobile customers across the Baltics, where more than 97% of the population is covered by Tele2’s 4G coverage.

Jørgen Madsen Lindemann, MTG President & CEO: “The Baltic countries are ideal markets for streamed video given the high-speed internet penetration levels and tech savvy consumers who love great content. Viaplay brings more content to consumers in the region than any other video streaming service, and includes original MTG local programming too. Consumers will now have access to their favourite TV shows, movies and sports wherever they are and whenever connected.”

As in the Nordic markets, Viaplay will complement MTG’s current offering, including TV channels and satellite platforms, in each country.