The Turkish drama series Brave and Beautiful (Cesur ve Güzel) from Ay Yapim has been licensed to 7 new territories in deals signed by Eccho Rights. The series has been a major success on Star TV in Turkey, enjoying strong ratings in a highly competitive slot, while being a huge talking point on social media, both in Turkey and internationally.

The series was sold to Victory Media and Antenna Group (Greece), Gem (Iran), TV2 (Hungary), Urdu 1 (Pakistan), Antena Group (Romania), TV Klan (Albania), and Kurdmax (North Iraq).

"Brave And Beautiful is simply an amazing production with the two biggest stars in Turkish drama. Kivanc Tatlitug (Forbidden Love, Kurt Seyit & Sura) and Tuba Büyüküstün (20 Minutes, Black Money Love) are globally recognised, and the interest in markets around the world has beaten even our very high expectations," says Fredrik af Malmborg, Managing Director of Eccho Rights.

“In addition to these early sales we are in negotiation with broadcasters from around 20 further territories worldwide, with bidding wars underway in many, as buyers look to secure this fantastic series."

Brave And Beautiful is a family dynasty drama about love, revenge and fate, shaped by greed and cruelty in the past. The series airs weekly on Star TV in Turkey with strong ratings and very powerful following online.