Ay Yapim have released a first look at their groundbreaking new series Phi. Created for the digital platform Puhu TV, it is the first Turkish drama original to be distributed worldwide by Eccho Rights. The series is based on the first in a trilogy of novels; Phi, Chi, Pi, by Azra Kohen, a million-seller in Turkey.

The first novel, Phi, is the basis for the first run of 20 episodes, and is to be followed by two more seasons based on the novels Chi and Pi. Producer Pelin Distas is leading the project, alongside Kerem Catay, CEO and Producer at Ay Yapim, and Director Mert Baykal (Magnificent Century, Kardesim Benim).

The A-list cast of Phi includes Serenay Sarıkaya (Medcezir, İkimizin Yerine), Ozan Güven (Magnificent Century, Annemin Yarasi, Pek Yakinda, Arog and Gora), Mehmet Günsur (Magnificent Century, Rosso İstanbul, Unutursam Fısılda, Hamam), Büsra Develi (Pretty Little Liars and Sweet Revenge) as well as Berrak Tüzünatac (The End, Ezel, Magnificent Century).

The story is a psychological, romance thriller centered around a celebrity psychiatrist, Can Manay. He is a serial womaniser, but his obsession with new neighbour Duru, will have consequences for a whole cast of characters, while shining a light on Manay's own dark past.

"Phi marks the next step in Turkish Drama production, specifically targeting digital audiences for the first time. The amazing cast as well as the 60 minute episode format marks Phi as a completely new production from Turkey," says Pelin Distas.

Kerem Catay adds, “We see this as the future of TV, which is why we’re investing in leading this movement. We believe in the importance and potential of OTT platforms, which we see reforming the style of storytelling and local content.”