Armenia TV has picked up another Indian series from Star India. Iss Pyaar Ko kya Naam Doom …. Ek Bar Phir (Strange Love – One more time) started airing on the channel on July 24.

This is the second Indian drama series, which the channel has acquired from Star TV India and Intellecta Srl – a long term syndication partner of Star India for Europe, Russia and the CIS countries.

Strange Love – On More Time is the second part of Strange Love, which Armenia TV aired recently and which quadrupled the ratings and the share in the slot it was aired in.

“We are very happy that Armenia TV has decided to show its viewers Strange Love – One More Time” – says Christina Vlahova CEO of Intellecta Srl – “because it is the second part of Strange Love and we have seen it work really well internationally. This summer this series was shown on Kanal 7 in Turkey in their prime time and got the channel in the top three rating slots.”

"Armenia TV has selected this TV series as it is another love-hate story which develops into a wonderful relationship of the characters. This is the continuation of the first season with another story and characters and promises to be as successful as the first one" – says Liana Muradyan – International relationships manager at Armenia TV.