CEE
Viasat World seals landmark content deal with ITVSGE for Epic Drama
Viasat World, a leading international media company, announced a landmark content agreement with ITV Studios Global Entertainment (ITVS GE), securing 250 hours of world-class period drama content which will have first run exclusivity in many markets for its brand-new flagship content brand Epic Drama.
The deal – Viasat World's biggest to date with ITVS GE – will see the independent broadcaster's new drama-based channel and SVOD propositions become the new home to some of the greatest period drama series of all time. Epic Drama will premiere in key markets, internationally, from December 14, with coveted launch titles including; Harlots, Mr Selfridge and Poldark. With ITVS GE already established as a key content distribution partner, supplying many of Viasat World's top rating shows across its factual channel portfolio, the deal builds on this successful relationship as the company launches its brand new lavish drama offering. Karin Heijink, VP Content and Products at Viasat World, comments: "ITVS GE is a natural partner to us at Viasat World. Home to an amazing catalogue of award-winning content and priding itself on truly understanding the audience, the synergies between our two companies are clear to see. We are thrilled to bolster our content pipeline for Epic Drama with this deal which, true to our ambition for the brand, will see the channel and SVOD proposition become the home of some of the very best period drama series ever made. In particular, I'm very excited to have Harlots on our channel. A break-out hit series with an all-female writing and directing team behind it, it features witty and smart dialogues which we look forward to translating to our audiences in CEE." Jennifer Ebell, SVP, EMEA Sales at ITVS GE, comments: "We are delighted to be broadening our relationship with Viasat World and ensuring that viewers in these growing markets will be able to enjoy some of the most popular dramas from our diverse catalog." RELATED
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