CEE
Inter Medya picks The Pit, Eccho Rights takes New Bride into new territories
Turkish distribution company Inter Medya announced last week that it will represent Ay Yapim’s latest drama series, The Pit (Cukur) on the international market. Broadcast on Monday nights, Cukur has acquired extraordinary ratings since it premiered on Turkey’s Show TV.
Can Okan, the Founder and CEO of Inter Medya, said, “I cannot wait to be part of this project featuring a great cast, a brilliant director, an outstanding crew and an unusual and gripping story. It's always exciting and thrilling to cooperate with Ay Yapim. With every title, Ay Yapim manages to find new ways to glue the audience onto the screen and immerse them into a variety of worlds.” The Pit tells the story of the Kocovali family and Cukur, a neighborhood they have ruled for years. Yamac Kocovali, a rebellious young man, who exiled himself from his family, is dragged back into Cukur when his mother shows up with unexpected news regarding his family. Together with the love of his life, he finds himself in the middle of a war between his family and enemies. In other news, Eccho Rights announced that New Bride has found success in Kazakhstan, while becoming the latest Turkish series to enter the Malaysian market. TV 7 in Kazakhstan added New Bride to its line up in October, and has reported a doubling of its average share during its daily prime time broadcast. This has contributed to an overall upward trend in the channel's performance, which has reported a 36% increase in its total share in the market place this Winter. "New Bride has been one of the most successful series in Turkey this past year, and not even the most popular formats can challenge it for overall viewing in Saturday prime time" says Handan Özkubat, Head of Eccho Rights' Istanbul office. "The success in Kazakhstan demonstrates its great appeal as a fun, yet romantic show that appeals to the whole family." The series returned for its second season on Show TV in Turkey last summer, and has been the most watched program in Saturday prime time every week since September. In Malaysia, NTV 7 has picked up the Sürec Film series as its first Turkish series, becoming the latest broadcaster in the region to make a move for Turkish content. In Bosnia Herzegovina, OBN has picked up New Bride for its daily access prime slot. RELATED
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