QYOU Media announced it has partnered with a major global distributor to license its flagship esports format Heads Up Daily (HUD) in 13 countries across Eastern Europe, as it looks to capitalize on the popularity and growth of the esports genre. Details of the partnership will follow upon future launch of the series in the summer of 2018.

The partnership will see HUD delivered across channels in Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Hungary, Kosovo, Macedonia, Moldova, Montenegro, Poland, Romania, Serbia and Slovenia. The licensing agreement will also include format rights to build the brand across major European markets.

There are over 10 million esports enthusiasts in Eastern Europe, of which 2 million are based in Poland. The genre is particularly popular among millennial and generation-Z audiences, with under-35s making up 73 percent of all global esports fans.

Launched in 2018, HUD is the destination for all things relating to esports and video game culture. Each episode of HUD includes an exciting line-up of guests – from esports professionals to game developers and popular streamers on YouTube and Twitch – to discuss tournament recaps, esports top plays, and all of the hot topics in the world of gaming.

This new agreement shows further momentum for the esports genre and follows The QYOU's partnership with World Poker Tour (WPT) Distribution USA to promote and distribute the HUD format earlier this month. The QYOU's HUD format is also featured on Super Channel's GINX Esports TV Canada daily.