The sixth edition of NEM, an exclusive conference gathering the best media professionals in the region, officially opened last night with a welcome event hosted by NBCUniversal. This year New Europe Market will be focused on the importance of content in the TV industry and local production, with interesting speakers and top experts in its field.

Today’s opening panel – “Pay TV: Keeping up with... the digital content game” – will be dealing with the future of TV channels in the face of the omnipresent digitalization. Advertising will be the topic of the panel “Advertising: When is it too much?” in which renowned experts from the industry will touch upon profit, audience, content and new tools in the world of advertising.

The second day of NEM will begin with a Deutsche Telekom case study „What does success look like? – 30 minutes around our CEE markets” by by Anette Schaefer, Vice President of TV Business for Europe at Deutsche Telekom. Arash Pendari, CEO and founder of Vionlabs, will give a presentation on the development of artificial intelligence in the film and TV industry and Håkon Moslet, the producer of Skam, will also give an interesting presentation about the global interest for Norwegian teen series.

The new television era will be discussed by Erik Yoon, TV Business Director, and Gyorgyo Takacs, Home Entertainment Technical Specialist, Central South Europe Subsidiary, LG. IBM’s presentation will outline how companies are replacing existing and often cumbersome content sharing techniques with Aspera’s high-speed content transfer products.