Turkey’s two pioneering and leading production companies Medyapım and Ay Yapım have launched the joint venture, Madd (Medyapım Ay Yapım Drama Distribution) and gathered their international content distribution rights under a single roof.

Medyapım, founded in 1993 carries the heritage of the Turkish broadcasting know-how as one of the most experienced and well-known production houses in the country. Medyapım invested in Turkey’s first formats and first remakes and created series like Girl Named Feriha, Mother, Woman with global success.

Ay Yapım, founded in 2005, is the producer of Turkey’s most loved, watched and influential dramas. This young, fast paced, innovative company created titles like Endless Love, Fatmagul, Ezel, Black Money Love and Forbidden Love.

The new distribution company Madd Entertainment aims to be one-stop-shop for international content buyers for the best Turkish drama series and content rights. “In the midst of a global disintermediation trend, as content creators we felt the need to get closer to our global business partners. We like to establish fresh bonds, create a direct business approach and become the single contact point. Madd Entertainment will work to make sure Turkish drama series are distributed worldwide with diversification, correct positioning and distribution strategy,” the companies’ reps commented.

“Medyapım and Ay Yapım’s premium positioning and high-quality productions enables them as trusted and preferred partners not only for international broadcasting companies but also for the world-wide famous Turkish stars for their future projects. Two production houses together, create more than 400 hours of fresh content annually and their content shapes Turkey’s prime time. Merging powers of two leading producers means ensuring a solid content portfolio for Madd Entertainment that includes a variety of genres, all worldwide Turkish celebrities and global storytelling know-how. All new outputs of Medyapım and Ay Yapım, starting from September 2018, will be under Madd Entertainment’s portfolio,” the message from Medyapım and Ay Yapım concluded.