All3Media International announced today that it has secured its first format deal with Che (CTC Media) and the first international format adaptation for Studio Ramsay's Gordon Ramsay's 24 Hours to Hell and Back.

CEETV reported first in the beginning of the month that the show will launch on February 15 (last Friday).

Led by top restaurateur and host Aram Mnatsakanov, the new adaptation, known locally as Superchef, is part of Che’s Friday primetime schedule. The series, produced in-house consists of 20 x 60' weekly episodes. A multi-award-winning chef and owner of seven restaurants, Aram previously hosted the Ukrainian adaptation for 1+1 channel of All3Media International/Optomen format Kitchen Nightmares, as well as the Russian adaptation of Hell's Kitchen.

Originally produced by Studio Ramsay for Fox US, the completed series, hosted by Gordon Ramsay, has already sold to a range of international broadcasters

Debra Bergg, Sales Manager, Russia, Ukraine, CIS, Baltics at All3Media International, added: "Gordon Ramsay's 24 Hours to Hell and Back is an innovative culinary-based format that delivers so much more than a show about cooking. It delves into all the globally relevant challenges of running a successful business, while also offering amazing inspiration from a legendary chef and one incredibly tough deadline. We're very pleased to sign our first format partnership with Che Channel, one of CTC Media's newest channels – they have selected Gordon Ramsay's 24 Hours to Hell and Back as a key headline title to complement the recent rebrand. It's the perfect home in Russia for this fast-paced format and I know audiences will be gripped by Aram's 24-hour journey with each restaurant owner, with drama, entertainment and emotion packed into each episode."