QYOU Media announced it has partnered with Toya, one of the top five cable network operators in Poland, to bring Q Polska 24/7 linear stream of curated digital first content from top creators in the region to Polish homes.

Online video in Poland is booming, with YouTube now reported to be the most popular online video service. To tap into this youthful appetite for short-form video content, Toya has chosen to add Q Polska's fully localized channel of expertly curated videos to its service. The channel will use presenters from Poland and feature the region's top creators and influencers, including Ponki Topowa Dycha, Waksy, Hasztagi and Wlodek Markowicz. Q Polska will be available on Toya's TV service and via the TOYA GO mobile app, along with a rich library of selective archival videos made available in its free VOD offering.

Jacek Kobierzycki, General Director of TOYA commented: "Traditional TV is still thriving in Poland, but there's also a huge appetite for online video content. We believe that our customers should be able to watch the very best programming from both worlds in one place, which is why we added Q Polska to our services. Q Polska's fresh digital-first video content makes its one of the most interesting and dynamic channels in Poland and we are excited to be bringing it to our customers."

Launched in 2018, Q Polska is the first channel QYOU Media fully localized for a European market. It features talent from multi-channel network Mediakraft's stable of entertainers as well as the region's top creators, who have a combined social reach of nearly 10 million followers. Q Polska made its debut on Play Poland's over-the-top (OTT) service, Play Now.

Curt Marvis, CEO and Co-Founder of QYOU Media Inc added: "We have been working hard with our partners at Mediakraft to turn Q Polska into a video service that's compatible with all devices. Launching it on Toya marks a big step towards realizing that goal. Poland is a market with huge growth potential thanks to the strong demand for online video and its unique culture, so we expect more announcements in the near future that will increase our audience reach and drive brand awareness and monetization."