SPI/FilmBox expanded their channel distribution agreement with AS Balticom, one of the most important Internet, Digital TV and Telecom service providers in Latvia. In addition to FilmBox Baltic, FilmBox Arthouse, FightBox, Fast&FunBox, DocuBox, Erox, and Gametoon, AS Balticom subscribers will have access to FunBox UHD as well.

“I’m proud to announce SPI’s 4K channel distribution agreement in the Baltic region with our key partner AS Balticom. This expanded distribution agreement includes our thematic channel FunBox UHD” said Murat Muratoğlu, Head of Distribution for Middle East, Ex-Yugo, Baltic States, Bulgaria, Greece, India, Turkey, CIS Countries, APAC at SPI International. “AS Balticom subscribers will be entertained with our premium native HD content in addition to movies, TV series, nature, travel, and arts and culture content, all broadcasted in Ultra High Definition” continued Mr. Muratoğlu.

“In 2014, 4K TVs entered the European market. They were equipped with good acoustics, great design and HEVC codec that allowed viewers to fully enjoy high-resolution images. When they finally reached the Latvian market, a rather logical question arose – what channels can you watch in that supreme quality? Well, in 2014 the answer was clear – none. It took another 4 years for ULTRA HD channels to appear in Latvia. Today, it is a great joy for us to bring television viewing for the Latvian public to a higher level together with SPI International/FilmBox," said Dmitry Smirnov, Head of Commercial Department, AS Balticom.

AS Balticom is the first telecommunications provider in Latvia that has officially launched channel broadcasting in ULTRA HD quality. The expanded partnership with SPI/FilmBox gives AS Balticom’s subscribers the option to order and enjoy hundreds of hours of UHD content. FunBox UHD will be available with no extra cost to AS Balticom’s Digital TV subscribers and 4K TV users.

Subscribers will explore breathtaking places, meet extraordinary people and see incredible cultural events like never before on FunBox UHD. This is a new state-of-art TV channel featuring breathtaking visual content which delivers the ultimate Ultra HD experience.