Magnify Media announced today the fourth major European format deal for Kite Entertainment's reality-fitness hit Fittest Family, an RTÉ Ireland original commission.

Following another successful collaboration with Ricardo Ehrsam's Maluc Entertainment, the companies have again joined forces to land a commission for Fittest Family, this time from TV2 in Hungary. CEETV reported first that the channel will produce the show earlier this week. The format was part of the PITCH & PLAY FORMATCASE which was held right before MIPTV.

Magnify Media first acquired the rights to Kite Entertainment's Fittest Family in 2017 and originally collaborated with Maluc Entertainment to make the first sale of the format to Chilean network Chilevisión owned by Turner Latin America.

Hungarian broadcasterTV2 has commissioned a new series with the local title FUSS CSALÁD, FUSS! or Run, Family, Run!, series length and TX is yet to be confirmed. Premiering also this week is the Croatian version on RTL Croatia and the Slovenian version on Planet TV, both debuting 22 x 50' plus a 1 x 100' special episode run. This comes just ahead of the keenly anticipated 4 x 90 mins German version for Sat 1.

Gábor Fischer, programming director at TV2 Hungary said: 'This show is all about courage, bravery and joining forces, characteristics that appeal strongly to Hungarian audiences. The combination of pitting regular people, celebrities and of all capabilities against each other requires just one common factor and that's commitment as a family. We've seen how this show gets bigger and better each year in Ireland and how now it's becoming huge throughout Europe, we're very excited to meet Hungary's first Fittest Family.'

Originally devised by James Sexton and Davy Fitzgerald Fittest Family is produced in Ireland by Kite Entertainment with Animo TV for RTÉ One. Currently in pre-production on its seventh season and playing in RTÉ's flagship Sunday evening slot, the last series pulled in record-breaking audiences that culminated in a nail-biting finale.

Planet TV in Slovenia also optioned the rights to the Balkan region as well as the series commission that launches this week, including Serbia, Montenegro, Bosnia & Herzegovina and Macedonia. Fittest Family has also been optioned in a string of other European territories, including Spain by iZen, Sweden by Jarowskij, Denmark by Mastiff, Finland by Banijay, Norway by Monday Media and the Benelux by Sputnik TV.

Andrea Jackson, CEO of Magnify Media said: "This format is starting to catch fire with four new commissions this year alone. With the show now optioned across the Balkans and Western Europe we are very much continuing to fan the flames. Fittest Family is the Olympics of formats, it tests both mental and physical agility and a family's ability to work together. One of our strengths at Magnify is to sell territory by territory to embrace the national identities and characteristics of the families of different countries, it's a fascinating journey.'