NATPE and CEETV are delighted to announce that the winning format of the fourth edition of PITCH & PLAY LIVE! as voted for by an expert jury at NATPE Budapest International, is TVP Poland’s SANATORIUM OF LOVE.

In SANATORIUM OF LOVE, six elderly ladies and six senior gentlemen, who differ in character, personality, passion and life experience, set off to a picturesque health resort in the mountains, where for three weeks they are given the opportunity to get to know one another and experience new adventures, also related to the sphere of feelings. All the participants have one thing in common – they are lonely and want to change it. The program aims to show the problem of discrimination against older people and to present the autumn of life in a colorful and warm way, emphasizing the value and dignity of a human being regardless of their age.

The winning format owner receives complimentary registration and accommodation for NATPE Miami Marketplace + Conference 2020, as well as a series of development meetings with leading distributors in attendance.

The winning format was selected among three finalists, which included SANATORIUM OF LOVE (TVP, Poland); cooking show KID COOKS OF SLOVENIA (POP TV, Slovenia) and entertainment format MYSTERIES IN THE SPOTLIGHT (Antena 1, Romania).

Following live presentations by the creators of all three shortlisted formats during the PITCH & PLAY LIVE! session at NATPE Budapest International, SANATORIUM OF LOVE was chosen as the winner by an expert jury consisting of Andrea Gavacova, Format Sales Director for Central and Eastern Europe, Fremantle; Peter Nunez, Founder, NUNEZ NFE, and Nick Smith, Executive Vice President, Formats at All3Media International.

This year PITCH & PLAY LIVE!'s top three formats were shortlisted from a selection of ten brand-new original formats from CEE and EMEA. Each of the ten formats was evaluated based on three criteria: originality (how original is the idea for the format); universality (does the format idea show flexibility for changes and development) and internationality (does the format have the potential to be sold internationally). A selection committee, comprising industry professionals reviewed each format and voted in all three criteria with scores from 1 to 5. The final ranking was determined from the accumulated sum of all scores of the five selection committee members.

For more information about the Pitch & Play Live! event, please go to: http://ceetv.net/pitchplay/index