CEE
Levira and Pixellot deploy AI for Estonian and Latvian basketball coverage
Starting this season, all games from the men and women Estonian and Latvian leagues will be broadcast on television and streamed over the web.
AS Levira, Estonia's leading TV and radio network operator and Pixellot, the worldwide leader in AI-automated sports production have signed an exclusive, long-term production agreement with the Estonian and Latvian Basketball Associations. Levira will produce and live-stream all Paf Estonian-Latvian Basketball League games, Women's Baltic League ELITE and International Division games using Pixellot AI-automated technology. The games of the lower Estonian leagues will also be broadcast via Telia TV, Estonia’s leading telco. “The Estonian Basketball Association and Levira are investing in the future - the number of games covered is growing and even the games of the lower leagues will be available for viewing which will add to the excitement of those leagues” said Keio Kuhi, Secretary General of the Estonian Basketball Association. Twenty Pixellot Prime systems are already being deployed at basketball arenas across Estonia and Latvia. Pixellot’s AI-automated technology ensures high-quality broadcasts without any human operators at the venue including advanced graphics and statistics. Computer vision algorithms monitor the movement of the ball and the players, and automatically select the action and highlights sports fans want to watch. In early October, Levira will be launching their first broadcasts on the Telia LIVE special channel, and at the beginning of the new year, the games will move to the Inspira channel that Telia is creating. RELATED
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