Pickbox NOW, the Croatian SVoD service, has become a member of the European VOD Coalition, together with leading streaming services that include Netflix, Discovery, Sky Media, CHILI, FilmDoo, Nordic Entertainment Group AB, Univerciné Belgium, TVN and ContentScope.

By entering the Coalition, Pickbox NOW is representing countries from the Adria region in the mission aimed at regulating the European TV market. The Croatian service is also present in Serbia, Bosnia and Herzegovina, Macedonia, Slovenia and Montenegro, providing all content with translations to four languages in the region.

The European VOD Coalition is an association of leading video-on-demand (VOD) companies whose joint mission is to inform the public, decision-makers and regulatory bodies about the importance and specific elements of the European VOD sector. The priorities are focused on the regulation of the media and audio-visual sector and the defining of copyright issues within film and television production and distribution.

With respect to entering the European VOD Coalition, Sanja Božić-Ljubičić, owner and director of the Pickbox company, said: “We are proud that Pickbox is in the company of leading VOD services whose common goals it shares. Along with developing European audio-visual and digital leadership, and encouraging innovation and creativity, market regulation is most definitely one of the priorities. The industry is undergoing a significant transformation, and we are proud to represent the Adria region within the Coalition.“