The leading media group in the Baltics – TV3 Group and UFC, the world’s leading mixed martial arts (MMA) organization, announced a multi-year broadcast partnership. The new partnership will provide Baltics sports fans with all live UFC events available on TV3 Sport channel, as well as on the largest OTT platform in the Baltics – Go3.

The comprehensive UFC coverage will include extensive localized commentary, over 100 hours of UFC original and archive programming, special content for the Baltic viewers and more.

TV3 Group will provide fans the best opportunity to follow the UFC, including some of the best pound for pound fighters, such as Jon Jones, Khabib Nurmagomedov, Conor McGregor, Henry Cejudo, Israel Adesanya, Tony Ferguson and more.

David Shaw, UFC Senior Vice President, International and Content, commented: “TV3 Group provides the perfect platform to bring UFC content to an extensive audience across the Baltics, and what better time to kick things off than with one of the most highly anticipated events of the year. We are excited to further grow the UFC brand in Europe and bring our fans all the action live through TV3 Sport and Go3.”

Raimonds Zeps, Head of Sports at the TV3 Group says: “We are delighted to enter into this exclusive partnership with the UFC and we look forward to provide our Baltics MMA fans with a unique viewing experience. UFC has become a huge brand in the sports world making it a perfect fit for our strategy in offering our sports viewers the world’s best sports events. UFC is also the first of major sports events to return to the action and provide fans with the long-awaited emotions and excitement while still keeping all involved people safe with the strict health and safety standards.”