NTV, one of the largest Russian TV broadcasters and a leader in content production, with a content library of over 25.000 hours, is expanding its presence in the Eastern market. One of Azerbaijani top TV broadcasters, ARB TV, has acquired the rights to remake Secret for a Million. The show’s adapted version will be aired this fall.

Timur Weinstein, NTV Russia General Producer: “We are actively expanding our foreign presence, promoting our own-made, unique content. Secret for a Million is one of our best projects that has been the staple of NTV’s broadcasting schedule for a few years. We are happy to see it crossing the Russian borders. The licensing contracts are currently in negotiations in several other countries, and we hope that next year our show’s going to be adapted in 3 territories”.

Rashad Mamedov, ARB TV CEO: “Technically, Secret for a Million is a relatively simple project, but it offers explosive potential when it comes to viewership interest. Its long-running success in Russia is convincing enough. That combination was what made us choose Secret for a Million among the multitude of similar formats around the world. We hope that next season our adapted version of Secret for a Million is going to be one of the main drivers of our channel’s popularity that has been growing for the last three years, and that Azerbaijani audiences are going to love it just as much as Russian do”.

Secret for a Million is a provocative show made by NTV that offers celebrities a chance to win RUB 1.5 million by parting with their most closely guarded personal secret. Lera Kudryavtseva’s guests are actors, musicians and politicians. Nine of them so far have decided to open the envelope containing a question worth a million. Most celebrities give their winnings to charity: the show’s guests have already donated over RUB 30 million in total. In the three years of airing, the show has several times been a leader in its time slot and the best broadcasting event, becoming the best weekend entertainment show. Secret for a Million is popular not only on NTV, but online too, with over 200 million views throughout its history. It’s also one of the most quoted Russian television shows.

Secret for a Million is one of the projects NTV is planning to present at the first Russian virtual content market Key Buyers Event: digital edition, scheduled for June 8-14, 2020.