Global Agency announced today that its brand-new reality competition show Cleaning Masters will be adapted in Russia. Created by Talya Production, which is the producer of Wardrobe Wars and Stylish Plus, the show will be broadcast on UTV.

The format was featured in this year’s PITCH&PLAY FORMATCASE.

Cleaning Masters is a daytime show that brightens up the dirtiest homes, where the contestants battle it out to clean up a dirty and messy house with the aim of winning a big prize. With each contestant being marked by the host and other contestants, the competition is going to be fun but fierce.

The show has been optioned in the U.S., France, Spain, Greece and Germany. 200 episodes have been aired in Turkey with high ratings. The show is on air weekdays in a daytime slot and offers audiences a fun and exciting week. The program host in Turkey has become the first name that pops into people’s minds when they think of cleaning due to his relevant social media posts and comments on TV shows.

Izzet Pinto, CEO of Global Agency, commented: “In this show people will see how housework becomes fun. The first territory in the international market where it will be launched is Russia. The show continues with good ratings in Turkey. Since it is a new genre, we are seeing huge interest in the international market.”