CEE
VCNI promotes Susanne Schildknecht to VP, Brands, Central Europe
ViacomCBS Networks International (VCNI) has promoted Susanne Schildknecht to the role of Vice President (VP) of Brands for Central Europe. In her new role, effective immediately, Schildknecht will be responsible for the strategic management of VCNI's entire brand portfolio - including Nickelodeon - in seventeen markets, including Germany, Austria, Switzerland, Poland, Hungary, the Czech Republic and Romania. Based in Berlin, Schildknecht will report directly to Mark Specht, Executive Vice President (EVP) & General Manager (GM), Central Europe, and to German Groba, Senior Vice President (SVP), Brands at VCNI Europe, Middle East, Africa & Asia (EMEAA).
The experienced media manager joined the ViacomCBS management team in Berlin in early 2020. Susanne Schildknecht has over 13 years of experience as a media manager. Before moving to ViacomCBS, she was in charge of marketing for the children's channel Super RTL in Cologne since 2015. Previously, she had held senior positions in the areas of ad sales and brand marketing for the Cologne TV station since 2010. She was also head of marketing / sales at the Bertelsmann subsidiary Arvato and senior analyst at a management consultancy in London. "With Susanne Schildknecht, we have gained a new colleague for our management team, who already has extensive experience with some of the most successful brands in the German children and youth sector. With her expertise, she will play a very important role in the positioning and development of Comedy Central, Nickelodeon, MTV, Paramount Network as well as new brands in our markets and will work closely with our teams to develop new initiatives in the digital, event and of course TV business," said Mark Specht. "We are very pleased that we have succeeded in filling this newly created position in our team with such a high calibre person". RELATED
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