CEE
Viasat World secures factual package from ZDF Enterprises
Viasat World today announces it has signed a deal with its global content distribution partner ZDF Enterprises for a package of content to fuel its factual channel portfolio. Comprising 7 new titles totalling 18 hours, Viasat World has taken exclusive Pay TV and VOD rights including Catch Up and SVOD for some of the most high caliber factual programs produced in the last 12 months, which will air on its Viasat History, Nature and Explore channels and SVOD services across Baltics, Scandinavia, CEE and Russia & CIS.
Commenting on the deal, Karin Heijink, SVP Channels, Marketing and Products at Viasat World, says: “This unprecedented year has seen many people seeking out our factual channel portfolio across CEE, as they turn to fact-based documentary content in the midst of a lot of uncertainty in the world while they spend more time at home. Channel performance for Viasat History, Viasat Nature and Viasat Explore has surpassed expectations, with the Spring lockdown bringing in new viewers who have stayed with us. This deal with ZDF Enterprises brings some fantastic new titles to our programming line-up for 2021 so we can continue to serve that loyal audience we’ve built with more compelling factual content.” Ralf Rueckauer, VP ZDFE.unscripted at ZDF Enterprises adds: “Viasat World’s factual channels and platforms are renowned as the destination for the latest top-quality programming in CEE. Viasat History, Nature and Explore are the natural home for these terrific titles which we are confident will be enjoyed by a growing audience.” Coming to Viasat History’s schedule in 2021 are: Eternal Pompeii (2019, Germany, 1x60), Auschwitz - One Day (2020, Germany, 1x60), The Trojan Horse (2020, Germany, 1x60) and Cold Case History (2020, Germany & USA, 5x60). Viasat Nature will feature the following titles: Enchanted Mountains - In the Heart of Germany (2019, Germany, 1x60) and The Return of the Bears (2020, Germany, 1x60). Joining Viasat Explore’s lineup is: Construction Fails (2020, Canada, 8x60). RELATED
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