Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company and Tet, Latvia’s market-leading technology and entertainment company, have signed a groundbreaking deal. It will bring Viaplay’s original Nordic productions, Hollywood films and series, premium sports and high-quality kids’ content to hundreds of thousands of Tet’s TV services customers. This partnership marks NENT Group’s first distribution deal in the Baltics and showcases the strength and appeal of NENT Group’s Viaplay streaming service ahead of the launch in the Baltics on March 9.

Viaplay will launch in Latvia, Estonia and Lithuania with a single package (including sports) priced at EUR 9.99 per month. NENT Group’s strategic partnership with Tet will give a large part of the Latvian population the opportunity to try Viaplay for two months through Tet, Latvia’s market leading TV and internet service provider, technology and entertainment company. Viaplay will launch in Latavia on March 9 and the offer will be made available to Tet’s customers shortly after.

In addition, Viaplay and Tet will launch an exclusive weekly sports studio, broadcasting the highlights from the sports shown on Viaplay in local language. The program will be produced during the sports season and will be available to Viaplay’s customers and on Tet’s 360TV channel from September. NENT Group has already secured the exclusive Baltic rights to Formula 1 motorsport, NHL ice hockey, UEFA Champions League, UEFA Europa League, UEFA Conference League, Bundesliga football, the English Cup-tournaments and South American National Team football.

Kim Poder, NENT Group Chief Commercial Officer: “This partnership is very special to us as it’s the first of its kind in our new market. It’s also both groundbreaking and progressive in many ways and it shows the strength in the Viaplay product. We are very excited partnering up with Tet as they are the leading player in Latvia sharing our passion for great content and streaming.”

Uldis Tatarcuks, Tet Chairman of the Board: “At Tet we strive to offer the best of best content to our customers, and we aspire to work with other market leaders to ensure new experiences and opportunities to our customers. This partnership will be a great addition to Tet services, providing access to even more quality exclusive sports broadcast as well as movies and TV series.”