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NTV shows score on 360TV in Latvia
 14 Apr 2021
NTV Russia's action-packed series Wolf Trap and original reality show Psychics vs Detectives premiered successfully on premium Latvian cable channel 360TV, the Russian broadcaster reports.

“Action-packed formats and crime series are one of our channel’s main genre areas, our strong point. And we are pleased that these projects are also highly appreciated and are in great demand internationally, in particular in Europe. We have a long-time and strong partnership with Baltic countries. In 2020 NTV sold more than 180 hours of content in this region,” said Timur Weinstein, NTV General Producer.

On March 25, Wolf Trap was successfully launched 360TV. The premiere of the first episode had a TV share 7.1 in All 18-59 which is 4 times higher than the average share in the slot. New episodes of the Wolf Trap air on 360TV once a week - every Thursday.

Earlier, on February 16, the NTV show Psychics vs Detectives was successfully launched and continues to run on 360TV. New episodes are released every Tuesday. Psychics vs Detectives has an average share of 3.1% in the 18-59 demo, which is also higher than the average share of its slot (2%).

The criminal drama Wolf Trap was selected both for the ‘Best Debut Drama Series’ nomination for Content Innovation Awards and for MIPTV Drama Buyers Summit where it was the only Russian series that made the cut. The story about a former criminal boss, who comes back 20 years later to cleanup his hometown, turned into a real sensation overnight showing unprecedented performance. The plot twists and great picture quality propelled this series to be 1 premiere in Spring 2020, with 13.8% share (4.9 rating), that topped the charts, both online and offline, for two weeks. Thanks to its powerful narrative, brilliant acting, and true character transformation, this drama attracted many international buyers, but Latvian audiences will be the first to see Wolf Trap in Europe.

Psychics vs Detectives is a unique contest and reality show where critical reasoning and supernatural abilities compete creating unparalleled entertainment. In the battle for a big cash prize, the ‘Psychics’ team races against the ‘Detectives’ to close a real-life cold case in 12 hours. The tension in the studio is palpable and the drama is real – who will win this tough battle? In 2017, the project was named one of the top five original TV formats in the international competition for CEE formats Pitch & Play LIVE!, organized by CEETV and NATPE.
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