Demirören Medya Holding announced yesterday the launch of new international streaming platform Dramax which aims to introduce Turkish series to global viewers. At launch, the titles are available with Spanish and Arabic dubbing options. In the upcoming period, new language options such as Russian, Urdu, and English will be added to the platform. Dramax offers more than 5.000 hours of drama content.

“Turkish series are being sold to televisions abroad for a long time and important successes are being achieved in this field. Thanks to the quality of series produced in our country and stories of these lands consisting of a wide mosaic, we have become the country selling the highest content in the world after the United States. Demirören Medya Holding continues its activities in conventional media while bringing Dramax into life today as a brand-new platform that is developed by taking the diversification of media consumption habits and changing conditions of today into consideration. In addition to economic contributions it will provide to our country, Dramax shall be the most powerful platform promoting Turkish culture, geography, customs, tradition, and tourism,” said Murat Saygı, Executive Board Member at Dramax.

Saygı, explaining that when the ratings of the series sold abroad are collected in total, it is seen that 550 million people are reached, while they target 4.6 billion web users, 5.2 billion mobile users with Dramax thanks to the web or mobile application, said “viewers living in lands where Arabic and Spanish languages are talked could reach Turkish series from the television channels in their countries until today. Now, the world is a geography where big immigrations happen, and people move to other countries to live and work. Turkish content will not be series that may be watched during the broadcasting hour of the channel airing in foreign countries only, instead, they will be watched “anytime, anywhere” by foreign people.

Dramax Executive Board Member Murat Saygı, stating that Kanal D (Channel D) is one of the subsidiaries of Dramax only, has made a call to all channels and beneficiaries in Turkey as well. Saygı said “Dramax is a product that completely belongs to Demirören Media and Kanal D is one of the customers. Therefore, independent from the competition, we invite all channels, series and movie producers and unique content owners in Turkey to be a shareholder to the content export platform of Turkey.”

Murat Saygı, saying that in addition to series that were sold by channels to abroad and completed their cycle, series belonging to previous terms without any sale to abroad will gain value again, said “Thanks to Dramax, brand-new masses will be reached with these contents along with a very big access and different language options. Not only series but also all producers and owners of cinema and television movies, children’s programs, life, and documentaries shall be able to benefit from this system. The only thing they need to do is to document their ownership with Spanish and Arabic dubbed content.”

The single package is offered for US$4.99, while the family package is offered for US$8.99 to users.