Digital streaming network FITE, a product of Bulgarian Flipps Media, has made an exit facilitated by LAUNCHub Ventures, the biggest for the fund to this date and a significant one for the entire regional CEE ecosystem, LAUNCHub said in a statement. The buyer is TrillerNet, parent company of the global AI-driven short video social app Triller. The exact amount of the deal was not disclosed.

Alongside LAUNCHub Ventures, FITE’s exit was supported by other investors, including Tim Draper and Earlybird Digital East.

In a statement, TrillNet said the deal gives it a major foothold in the live-event PPV and streaming space, greatly expanding the reach of Triller’s fast-growing AI-powered content and distribution ecosystem and allowing the company to continue to invest in new lifestyle and entertainment programming.

“As part of the TrillerNet, FITE will become the exclusive global digital distributor of all Triller Fight Club events going forward, and this content relationship is planned to expand in exciting new ways. We will continue to work with and serve all our content partners, and we look forward to bringing Triller’s significant user base and promotional clout to all the major events we carry on the FITE platform,” said FITE founder and CEO Kosta Jordanov.

Flipps Media started out some ten years ago with a mobile app for streaming all types of content – from news to series, and it was going quite well with up to 350,000 organic downloads per month, primarily on the US market. As this market, however, was soon entered by large players, founder and CEO Kosta Jordanov pivoted towards the sports niche starting with combat sports. This is how FITE was born.

Since those early days, FITE has evolved into a leading pay-per-view platform for combat sports events in the US. It has been growing exponentially, building profitable partnerships with leading media & sport organizations and becoming a the dominant player in its vertical. Currently, it has over 10 million users and 4 million registered sports and entertainment fans, having streamed over 5,000 live events over the past five years. FITE’s partners include the most elite combat sports brands including Top Rank, AEW, PBC, ONE Championship, WWE, Impact, Golden Boy Promotions, and Matchroom Boxing.