Digital Television Russia Media Holding closed sales deal for two animated series with Chinese company Beijing Joy Culture Media Co., Ltd. and signed an agreement for the distribution of several projects in Europe with Brands and Rights 360 (B&R 360).

Chinese company Beijing Joy Culture Media Co., Ltd. (JCM) received distribution rights for two animated series Be-Be-Bears and Leo and Tig produced by Parovoz Studio, commissioned by Digital Television Russia Media Holding and The All-Russia State Television and Radio Broadcasting Company (VGTRK).

Beijing Joy Culture Media Co., Ltd. (JCM) will distribute four seasons of Be-Be-Bears and two seasons of Leo and Tig to be broadcasted on local television networks. Beijing Joy Culture Media will also be involved in the distribution of Russian animated projects on digital platforms and in marketing activities with a view to promoting and increasing awareness of the brands. Be-Be-Bears and Leo and Tig have already been partially adapted and dubbed into Chinese, and a strategic partnership between the two major media companies will contribute to the completion of this work.

B&R 360 has been appointed as the exclusive distributor of animated series Leo and Tig and Fantasy Patrol in Europe. According to the cooperation agreement Leo and Tig will be distributed in Spain and Portugal, and Fantasy Patrol will be shown in Spain, Portugal, Italy and France.

B&360 is an Agency specialized in creating and implementing marketing & commercial solutions for multimedia top brands and content. B&R360 is formed by an experienced team with a solid knowhow and background based in each territory, selecting the best local strategic partners & key industry players to maximize brand exposure and revenue streams.