Nordic Entertainment Group (NENT Group) and Polish cable TV operator UPC have signed a multi-year distribution deal to bring NENT Group’s Viaplay streaming service to UPC’s customers. Viaplay will launch in Poland on August 3 with a unique combination of Viaplay Originals, international films and series, kids content and premium live sports such as Bundesliga football, with Premier League and Formula 1 to be added during the coming years. The launch date of the service for UPC’s customers will be announced shortly.

Viaplay will be available to new and current UPC customers in various TV packages in attractive promotions. Viaplay will also be available as an add-on subscription, and the Viaplay app will be integrated into UPC’s TV 4K Box in due course. Owned by Liberty Global, UPC’s offering to Polish customers spans TV, broadband, telephony and mobile.

Kim Poder, NENT Group Chief Commercial Officer: “We are pleased to work with UPC to make Viaplay available to over 1 million households across Poland. Given UPC’s leading market position in urban areas, this agreement perfectly complements our other partnerships in the country. Viewers in Poland have a lot to look forward to with Viaplay, and additional distribution deals are on the way.”

Bogdan Bucurei, Chief Marketing Officer, UPC Polska: “Our partnership with NENT Group shows our long-term commitment to aggregate the highest quality content and deliver the best-in-class entertainment experience in the market. We are particularly pleased to offer our customers access to premium sports content, including among others Bundesliga, UEFA Europa League and UEFA Conference League, as well as Premier League from 2022, which will all contribute to Viaplay’s strong debut in Poland.”

In Poland, Viaplay will launch at a price at PLN 34 per month with an attractive initial promotion, and will be available through third-party partnerships and direct subscriptions. The service is supported by a wide range of devices and platforms, including smart TVs from Samsung, LG, Panasonic, Sony, Philips and TCL; iOS and Android smartphones and tablets; Chromecast and Apple TV; PlayStation 4 and 5, and Xbox One; and PC and Mac.