Nordic Entertainment Group (NENT Group) and Poland’s leading mobile operator Play have agreed a multi-year distribution deal that makes NENT Group’s Viaplay streaming service broadly available to Play’s millions of postpaid subscribers. Viaplay offers viewers in Poland a unique combination of Viaplay Originals, international films and series, kids content and premium live sports such as Bundesliga football, with Premier League and Formula 1 to be added in the coming years.

The new and renewing subscribers to the PLAY NOW TV service will receive access to Viaplay. Current PLAY NOW TV customers will have free Viaplay access until the end of January 2022, and will then be able to add a Viaplay subscription to their package. In addition, customers who currently have a mobile or mobile broadband subscription from Play can choose to access Viaplay for a free trial period.

In total, Play currently has around 15 million pre- and postpaid mobile customers in Poland and 800 points of sale across the country.

Kim Poder, NENT Group Chief Commercial Officer: “Viaplay’s launch in Poland has been very successful, with significant interest both from viewers and partners. We are continually increasing our content offering, including the premiere of the hugely popular show ‘Fort Boyard’ and UEFA Europa League football with Legia Warsaw this month, making the service even more attractive. It’s very exciting that customers of Play, Poland’s leading mobile operator, can now experience Viaplay for themselves.”