BBC Studios has announced the appointment of Arran Tindall as SVP Key Markets, EMEA.

Based in London and reporting into Nick Percy, EVP EMEA, Arran takes up his new position today and will be responsible for revenue and profit across Africa, Benelux, Nordics, Poland and CEE. He will lead on the commercial strategy and delivery of best value and commercial returns from the suite of BBC-branded services and content sales opportunities in these markets.

Arran brings a wealth of experience to the role, having spent twenty years at ViacomCBS, most recently in the position of Chief Commercial Officer for the UK, where he was responsible for distribution, content sales, advertising and digital across Viacom and Channel 5, and led on growth plans for DTC products. Prior to this Arran spent eight years as SVP Commercial and Content Distribution leading business development and channel, product and content distribution in EMEA, Asia Pacific and Latin America, working with clients such as Amazon, Apple and Netflix.

Nick Percy, EVP EMEA at BBC Studios said, “This is a vital role for the EMEA business as we look to maximize value from our branded services and grow our major customer relationships in the region across all our lines of business. I have no doubt that Arran’s experience and insights into the EMEA market will enable us to unlock new business opportunities and achieve our growth ambitions.”

Commenting on his new role, Arran added, “I’m thrilled to be joining BBC Studios at such an exciting time for the content and distribution ecosystem. It’s inspiring to be part of the distinctive, bold and British content of BBC Studios and I look forward to working with Nick and the whole team as we engage with our valued partners across EMEA to build successful futures together.”

The appointment of Arran Tindall as SVP Key Markets completes the EMEA commercial leadership team consisting of Salim Mukaddam, SVP Content Sales Markets, responsible for growing the value of the content distribution business in France, Germany, Italy, Russia and Spain; Natasha Hussain, SVP MENA responsible for driving opportunities for growth across all lines of business for Turkey, the Middle East, Israel, and North Africa region; and Cecilia Beacon, SVP Programming and Marketing, accountable for editorial and marketing decisions across BBC Studios’ branded services footprint in EMEA.