RTL Hungary had success after success in 2021 again: the programs running on RTL Klub ensured first place in the key target group on 266 evenings, the eight channels of RTL Hungary were at the forefront at group level in primetime, and its content produced millions of video views in the digital space, RTL Hungary announced in a press release.

With a 13.9% audience share, RTL Klub was still the most watched television channel in primetime in the 18-49 demo in the Hungarian TV market in 2021. The channel won a total of 266 nights over the year, also outperforming the domestic TV competition in terms of the number of nights won. In the key target group, X Factor takes up five positions on the list of the 10 most watched shows of the year, and there are 6 RTL Klub programs on the list of the 10 most watched films.

On group level, the eight channels of RTL Hungary were the market leader in the main commercial target group in primetime with a 25.1% audience share, leaving behind its main competitor's 14-channel domestic portfolio (TV2 Group - 23.5%). Film+ continued to be the 3rd most watched TV channel and the most watched Hungarian-language cable channel in prime time in the 18-49 demo in 2021. RTLII is home to popular self-produced shows such as Budapest Day and Night, ValóVilág or Showder Klub, to which the weekly show NőComment! was added last year, as well as its several hours long New Year’s edition NőComment! – Szilveszter, which performed quite well: it reached an audience share of 4.9% in the total population, attracting nearly 200.000 viewers. Football has returned to RTL+. Matches of UEFA and UEFA Conference League can now also be watched in the digital space on the RTL Most+ platform.

In 2021, RTL Híradó maintained its position of Hungary's market-leading television news program, reaching an audience share of 16.2% in the 18-49 demo and making 682.000 viewers of the total population sit in front of the screen every night. Viewers were eager to see the reports of Fókusz again this year. The average audience share of the infotainment program was 14.2% in the 18-49 demo, while it was watched by nearly 500.000 people of the total population on average. Both public debates of the prime ministerial candidates produced outstanding views this year. The first one reached an audience share of 16.4% among 18-49-year-olds and aroused great interest in the online space as well: the number of video views of the program almost reached 42.000 on RTL Most. The second one, the debate between the two prime ministerial candidates of the opposition, ran with an audience share of 17.2% in the main commercial target group. The online ratings of the election discussion program were also exceptional. The number of video views on RTL Most was nearly 36.000. And with the launch of www.rtl.hu on December 15, which has been turned into a video news portal, the role of RTL Hungary as a news provider has grown even further.

The digital ratings of RTL Hungary were better than ever in 2021. The renewal of www.rtl.hu has given new impetus to the platform. The shortform videos found here were played nearly 77 million times, including the rtl24 application. The shortform videos of the news and infotainment programs achieved outstanding results on RTL.hu, with over 17 million video views.

RTL Most is still one of the most popular streaming platforms in Hungary. RTL Most generated 53 million video views in 2021, its content engaged users for a total of 24 million hours, with a single user spending an average of 62 minutes per day with it. Of all the people registered for the platform, 1.36 million logged in and viewed at least one content last year. More than half of the visitors were looking for series, but there was also a lot of interest in reality shows, news, shows, talkshows, and other content. The 10 most watched contents consisted of RTL Hungary's self-produced programs. Together, they generated over 44 million video views. ValóVilág stands out among them with more than 7 million views and The Godmother with more than 6 million views.

Users spent an average of nearly an hour and a half per day on the RTL Most+ platform offering premium content. Audience favorites include X Factor, The Godmother, Power Couple, and The Teacher 4 on the site.

Some content is premiered on RTL Most+ before any other platform: such are the episodes of the new historical series about Queen Elizabeth of Hungary, Sisi, which have been broadcast since mid-December, and were among the top ten most popular contents in December already.

Among daily series, the first two seasons of The Godmother truly found their way to the viewers’ hearts. The 83 episodes of the first season reached an average audience share of 16.9% in the main target group, while an average of 773.000 of the total population followed the story of Makosszállás’s residents every weekday evening. The 68 episodes of The Godmother 2 reached an average audience share of 16.1% in primetime among 18-49-year-olds and won 59 evenings in its own slot. The second season was watched by an average of 700.000 people every day. And from January, viewers will see the 3rd season of The Godmother on RTL Klub, while its creators will deliver Hotel Margaret later this year, telling the story of a murder investigation on the shores of Lake Balaton with a lot of intrigue, humor, and love.

For weekly series, Our Little Village remained invincible, with episodes reaching an annual average audience share of 23.2% in the 18–49 demo and making an average of 900,000 viewers of the total population sit in front of the screen. Fans of The Teacher and Tiger Dad will not have to go without their favorite series in 2022 either. After RTL Most+, the 4th series of The Teacher will be shown on RTL Klub from 8 January. The next season of Tiger Dad is being produced, and the second season of Side Effect is also coming soon. More weekly series premieres await the keen audience next year. The series The Chef and the Others, The Great White Boss, and the biographical series titled The King about Zámbó Jimmy are coming soon.

The tenth anniversary season of The X Factor was a real success. The talent show led the weekly top list in the 18-49 demo for 11 weeks, and five positions of the annual (18-49) Top 10 list were taken by episodes of the show. The show scored an average of 28.3% share in the key commercial target group, with its most watched episode, broadcast on October 16, reaching 35.9% in the same segment, while in the total population more than 1 million and 150 thousand people watched this episode. The program was also successful in retaining its extremely young audience over its 10th series: The X Factor reached an average audience share of 37.2% in the 15–29 demo.

The X Factor did great also in the digital space. Viewers spent 1.2 million hours on RTL Most watching their favorites. The short videos streaming on RTL.hu have so far produced over 7 million video views, while full-length episodes were watched over 1.7 million times.

The third Hungarian series of one of the world’s craziest shows, The Masked Singer, achieved an average audience share of 16.8% in the main target group, while an average of 725.000 viewers from the entire population were eager to find out who were behind the masks.

Season 5 of the Power Couple even surpassed the viewership of its previous series. It ran with an outstanding 23% share in the 18-49 demo and an average (4+) audience of 732.000. The popularity of the show is well reflected in the fact that each of the 19 episodes won its own slot in the main target group with a significant difference. The shortform videos of the star couple show have also been successful on RTL.hu with 3 million video views, while its episodes have been viewed over 3 million times on RTL Most.

The Chef has proved again this year that it is still the boss after 8 seasons. The full series achieved 17.1% in the 18-49 demo, an even better result for this target group than that of its spring series two years ago. The shortform videos of the cooking competition also performed excellently on RTL.hu, with 1.7 million video views, while on RTL Most they were viewed over 1.6 million times. The sixth season of The Chef VIP scored an average of 16% in the key commercial target group, meaning an average of almost 600.000 viewers in the total population. Out of the 29 episodes of the season, 23 proved to be better than the competing program. The gastro reality show was also well received in the digital space. On RTL.hu, shortform videos of celebrities making food, ready for anything at the kitchen counter have generated 1 million e-video views, while on RTL Most, episodes have been viewed 1.3 million times so far. Evenings of the viewers in 2021 were also sweetened by the newest member of The Chef family, The Master Confectioner – The Sweet-Toothed Chef: the show scored an average of 13.6% in the 18-49 demo. Viewers will be served new series of gastro realities in 2022 as well.

Survivor also returned in 2021. The 35-episode series reached an average audience share of 15.3% among 18-49-year-olds. Farmer Wants a Wife also produced great results: its 15 episodes achieved an average audience share of 17% in the 18-49 demo. People looked for the Farmers in the digital space too: shortform videos were viewed on RTL.hu over 5 million times.

The six episodes of The Story of My Life concluded its third series having an average of 13.0% audiences share (18–49) and 314.000 viewers (4+). The third series of Shark Tank did great too. The 10 episodes of the business show scored an average of 11.9% in the main target group. The first episode of the fourth season was broadcast at a new time on January 2, bringing the show’s highest ever viewership with 586,000 viewers in the entire population.