The All-Ukrainian Advertising Coalition (VRK) has addressed an open letter to advertisers with a call to support the advertising industry of Ukraine, emphasizing that "after all, the survival of the advertising market as such depends on you."

The open letter reads, in particular: “Unfortunately, agency reserves are not infinite, and that is why it is important that people have the opportunity to receive financial support and wages for their work and resources, and especially when it comes to obligations already fulfilled on past orders that were fulfilled back in peacetime. VRK calls on all advertisers to pay off their debts to advertising agencies and, at least fulfill their obligations under postpaid contracts.”

VRK also draws the attention of advertisers - international companies to the fact that they can send requests for financial support to agencies in the head offices: “In Europe there is a certain window of opportunity that should be used”, - noted in the letter.