The Gemius company, one of the leaders in the field of Internet measurement and research on the Internet, stopped conducting research on the territory of the Republic of Belarus and also on the territory of Russia and Ukraine, in connection with military operations between these countries.

For more than 10 years, the company has been conducting gemiusAudience in Belarus - a study of the local online audience, which was used by advertising agencies and sellers to set up digital campaigns for brands in the context of target audiences.

The latest study that Gemius provided for Belarusian customers is an Internet audience review for January 2022.

The letter received by the Belarusian companies says that Gemius will contact each Customer separately to terminate the Agreement and settle the payment for the services provided for January-February 2022.

Gemius for many years remained the only company that measured the Internet audience in Belarus and was able to provide socio-demographic characteristics of users, including the level of household income.