NEM Dubrovnik 2022 will feature two panels, organizers of the event announced in a statement.

The first one is titled “Are FTAs Still the Best Way to Reach a Mass Audience? According to some of the most recent analyses, FTAs in CEE are still the best way to reach a mass audience. The question is whether there will be a breaking point that will determine the shift from traditional FTA superiority to other ways of advertising. The panel discussion sponsored by PRVA will take place on June 8 at 15:00.

The second panel is called Pay TV: Global Trends vs. CEE Trends”. Global TV industry is disrupted by increasing presence of streaming platforms which as result is changing pay TV subscriber trends, distribution etc. But CEE region still has a steady growth in pay TV penetration due to specific cultural, language habits. So can we say that a global trend applies differently when it comes to a specific region? The panel sponsored by AMC Networks will take place on June 8 at 10.50 at Hotel Dubrovnik Palace.