The winners of the tender to create content for the information marathon FreeDom were LLC News Group Ukraine (Media Group Ukraine), LLC SLM News (Starlight Media), 1+1 Production (1+1 Media ) and PJSC Inter TV Channel. This was announced by the state enterprise Multimedia Platform of Foreign Broadcasting of Ukraine, aka UATV.

The competition was held on May 23 to fulfill the order of the Cabinet of Ministers on May 7, which allocated 165 million UAH from the reserve fund for the production of the FreeDom marathon.

The terms of the competition provided for the creation of information and analytical programs with a focus on Russian-speaking viewers outside of Ukraine (Europe, Russia, the world); conducting live broadcasts from the studio (marathon) in Russian every day, live coverage of experts, journalists from the scene, live broadcast of the briefing with translation into Russian; creation of thematic information-analytical topics; creation of graphic and illustrative-analytical materials; creation of a video series for the visual perception of the marathon theme, interviews of presenters with experts; creation of information and journalistic, analytical programs". The terms of the competition state that live presenters “must have experience in conducting live broadcasts, be prepared for broadcast, be familiar with the topics of the air, be recognizable and qualified", and programs "must comply with the laws of Ukraine, with mandatory observance of journalistic ethics and the Order of the Commander-in-Chief of the Armed Forces of Ukraine № 73 from 03.03.2022 other components of the defense forces and representatives of the media during the legal regime of martial law."

The Russian-language marathon FreeDom was organized in early March by the media groups SLM, Inter, 1+1 and MGU for the multimedia platform of foreign broadcasting UATV.

The task of the FreeDom marathon is to give an opportunity to tell the truth about the Ukrainian-Russian war to "Russian-speaking viewers from all over the world." In particular, the appearance of such a channel was a response to the worldwide request for a Russian-language TV channel that tells the truth about the events in Ukraine. According to DM sources, much of the marathon team is based in Warsaw.

The start of the project was announced by the Minister of Culture and Information Policy Oleksandr Tkachenko, who called it "opposition to the war in the information space" and called for "opening the eyes of Russians together."

Detector Media analyst Andriy Liubarets analyzed the marathon and concluded that it largely duplicates the United News marathon and was addressed to Ukrainian rather than foreign audiences.