On June 1, bTV Media Group celebrated 22 years since its establishment. On the same date in 2000 the broadcasting of the first Bulgarian private national television began, and today the company owns six TV channels, five radio stations, a number of digital platforms and a film distribution brand. On the same date, June 1, celebrates its 16th birthday Radio N-JOY – part of the media group and one of the largest music radio chains in the country, bTV Media Group announced in a press release.

A number of premiere shows and series for Bulgaria offered entertainment and good mood to the viewers of bTV Media Group since the beginning of the year. The balanced variety of world-proven reality formats and new productions was the basis of the media program, which ranked again bTV as the most watched national television channel in Bulgaria after the start of the season on February 14 with an average all-day audience of 27% and nearly 30% average audience share in prime time (all 4+, source GARB), whereby bTV attracts the attention of the largest part of the television viewers of national televisions in the country.

The main source of information among television audience continues to be bTV News. The newsroom with the highest trust in the country and the central newscast at 19:00 attract nearly 36% of the viewers. Data for the news site btvnovinite.bg show an increase in users by 11% since the beginning of the year (Gemius data), and views of specific pages (page views) have increased by 64%.

The Current Affairs programs Face to Face and 120 Minutes follow the events and comments on hot topics of the domestic political situation and international news, confirming a higher average number of viewers in the slot (all 4+, GARB source) during the week and weekend.

The high-quality entertainment formats of bTV - Survivor, Got Talent and The Bachelor fascinated viewers with their strong and emotional stories, surprising atmosphere, beautiful shots from distant lands and inspiring and talented people. In the period of Feb 14-May 24, Bulgaria’s Got Talent had 1 million viewers on average; The Bachelor – 749.000; Survivor – 652.000; Nova’s reality shows had: 1.04 million for Your Face Sounds Familiar; 586.000 for Hell’s Kitchen and 566.000 for Power Couple.

Modern, intriguing, full of love, tension, laughter, contradictions, ambitions and dreams, the series of bTV - Sunny Beach 2 and I'll Be Fine (Don’t Worry About Me), as expected, attract a large number of television viewers. The premiere title in the program – I'll Be Fine opened a new page in the history of Bulgarian series, and the story and actors captivated the viewers with themes, problems, emotions and questions presented through a masterful combination of humor and drama, exciting scenes and full-blooded characters. Sunny Beach had 623.000 viewers, I’ll Be Fine 611.500; Nova’s series had 503.350 for The Lie Within Us and 410.000 for Brothers. All data is for total viewers.

Who Wants to Be a Millionaire, hosted by Michail Bilalov is the clear choice of content in the early prime time (prime access), just before the central newscast, attracting nearly 770.000 viewers daily or twice as many as the main competitors in the slot 18:00 – 19:00. WWTBM had 767.320 viewers while Nova’s Fish on the Cake had 375.340 viewers and Famiy Feud – 318.270 viewers in the period in the 18h timeslot.

UEFA European tournaments conquered the channels of bTV Media Group, which again this year hosted the decisive battles. The special studio for the grand final of the UEFA Champions League in Paris 2022 was watched by an average of 457.000 people live on bTV Action, making it the most watched final of the Champions League for the last 3 years, and the special commentary studio before and after the match won the recognition of fans with timely reactions and high professionalism.