1+1 Media announced that its marketing and PR departments as well as the Big Entertainment Shows unit have joined forces and set up the Big Brave Events initiative. The team will create international multigenre projects, concerts and events with a global impact.

The primary objective is to concentrate efforts on the information and cultural fronts, as well as the development of various large-scale initiatives that bring the Victory of Ukraine closer. The team is doing its utmost to ensure that the issue of Ukraine and the dramatic events taking place in the center of Europe remain on the agenda of every civilized country in the world.

Before the full-scale war of the Russian Federation in Ukraine, the Big Entertainment Shows team of 1+1 Media worked on the largest television projects on Ukrainian television – The Voice, The Voice Kids, Dancing with the Stars, Lipsync Battle, Masquerade (Mysteries in the Spotlight). However, with the beginning of the Russian invasion, the divisions of the media group began work on the largest telethons in the history of television Save Ukraine and Embrace Ukraine, large charity performances and concerts, thanks to which it was possible to collect more than UAH 100.000.000 in total to solve important humanitarian and medical problems in Ukraine.

Among these events are three international charity telethons in Warsaw, Berlin and Amsterdam, a series of charity matches of Dynamo Kyiv - 10 matches with artistic performances in a number of European countries, as well as a charity concert by the band Okean Elzy in the Kyiv metro.

Currently, the Big Brave Events team is engaged in the development of two large-scale collaborations with international broadcasters, which will be announced later, and is ready to implement special projects that will bring Victory closer together with partners from other countries.

"We received powerful feedback from the audience and words of support for Ukrainians, which is very important in such an extremely difficult time. Now we have considerable expertise in creating similar initiatives and are ready to scale our experience," commented Tetiana Trehobchuk, head of corporate communications at 1+1 Media.

In the future, the team will focus on the development of the concept of online and offline events and their further implementation at various sites and territories; development of marketing strategy of projects and PR-support of campaigns; communications with stars, opinion leaders, politicians regarding participation in international events and projects; development of a complete package of promotional materials for effective promotion of the project (promo videos, posters, creative for social networks and websites), etc.