TV3 Group and the world’s largest kickboxing organization Glory have agreed on a wide multiyear broadcasting partnership in the Baltics. Starting from Collision 4 event taking place on October 8, combat sports fans will be able to watch all live Glory events exclusively on the next generation television Go3 and TV3 Sport channels across Lithuania, Latvia and Estonia.

Raimonds Zeps, Head of Sports at the TV3 Group said: “Glory is widely recognized as the most prestigious kickboxing organization in the world. We are delighted about this partnership that allows TV3 Sport and Go3 to become home of the most talented stand-up fighters on the planet. I’m sure that our viewers will appreciate opportunity to follow up and support the best Baltics fighters, starting with Sergej Maslobojev, who will have his career’s biggest fight for champion’s title during the Collision 4 event this weekend”.

“We are extremely proud to partner with the TV3 Group in the Baltics and showcase GLORY to all of their viewers,” said Jon Martone, Executive Vice President of Marketing, Digital & Partnerships at Glory. “This partnership will serve as the foundation for our plan to grow the sport in the region.”

The partnership with the Glory organization ensures that Baltic Go3 viewers are able to watch elite sports broadcasts from La Liga, Ligue 1, Italian Serie A, NBA, Euroleague, EuroCup, Liga ACB, UFC, Glory, ATP Tennis, WRC, NCAA, Basketball Champions League, BIG3, Betsafe-LKL, FIBA National Teams competitions, Eredevisie, Scottish Premiership, Belgian 1A Pro League, ERC, Moto GP, MXGP and Extreme E among others.