hayu, NBCUniversal’s SVOD service offering reality TV content, has launched in 14 countries in Central and Eastern Europe, including Albania, Bosnia, Bulgaria, Croatia, Cyprus, Greece, Kosovo, Montenegro, North Macedonia, Romania, Serbia, Slovakia, Slovenia and Turkey; as well as in Andorra and Malta. The service offers over 300 shows and over 9.000 episodes of premium reality TV content, one that contains all seasons of popular franchises in the United States like The Real Housewives, Below Deck and Million Dollar Listing, as well as all seasons and spin- offs of Keeping Up With the Kardashians.

At the category level, we are talking about shows from areas such as Home and Design, Dating, Cooking, True Crime and Fashion, and at the availability level, all new episodes will be available on the platform at the same time as their release in the United States of America.

"We are excited to launch hayu - the destination for lovers of internationally renowned reality shows - in Romania and 15 other territories in Central and Eastern Europe, where we want to collaborate with platforms and telecommunications companies to deliver content to their young female audience . This moment of expanding the service to more than 40 territories around the world is an important step in achieving our goal of providing the best reality TV content to as many fans of the genre as possible," said Hendrik McDermott, MD, Direct-to-Consumer, Global, NBCUniversal.

The hayu subscription prices are as follows: 4.99 euros / month; 23.99 euros for 6 months; and 43.99 euros for 12 months.

Those interested in testing hayu get a free seven-day period.