BBC Studios announced that it has agreed to license iconic quiz show The Weakest Link to Serbia. Known locally as Najslabija karika, the format will be returning to Serbian screens after a 17- year absence with TV channel PRVA. The 40 episode series will be produced by Two Rivers and is set to premiere in March.

Commenting on the new licence, André Renaud, Senior Vice President, Global Format Sales at BBC Studios said: “Weakest Link has been an enduring success with audiences for over two decades on account of its entertaining, fast-paced and often ruthless gameplay. It is exciting to bring this iconic quiz to a new generation of Serbian viewers.”

Katarina Pavlovic, Program Director at PRVA, said: “We are very happy and proud that PRVA TV will bring back one of the most popular and entertaining game shows, Weakest Link. It has been too long since the last local version of this great format was produced and we are certain that the Serbian audience is more than ready to fall in love with it once again. We are confident that production company Two Rivers, with its vast experience and expertise in game shows, will create a great local version, we expect good ratings, especially with the target audience of 18 to 49, and we are delighted to be the broadcaster of this iconic format.”

The Weakest Link first premiered in Serbia in 2003 on BK TV.