1+1 Media announced the launch of the Ukrainian Plus project aimed at popularizing the Ukrainian language and culture. It will be implemented in various formats during 2023 together with WAW: alternative media and with the support of the Ministry of Culture and Information Policy.

"Back in November 2021, we planned to launch the Ukrainian Plus project in the spring of 2022 and even presented it in February 2022. However, the beginning of a full-scale war adjusted our plans, we focused on opposing the russian federation on the information front and directed all our efforts in this direction of work. However, the relevance of the project, which will popularize the Ukrainian language and help eradicate Russian content from our media field, has only increased. That's why we finalized the initiative, brought dozens of opinion leaders who have a colossal audience to the partnership of MKIP and WAW," said Yaroslav Pakholchuk, CEO of 1+1 Media.

As noted in the press service, the project is planned to be implemented both on the television platforms of the holding and partners, as well as on social networks and other platforms. Ukrainian Plus involves a series of interviews on the website of the TV channel 1+1 with actors, musicians, bloggers, volunteers, military personnel and other people who encourage society to consume Ukrainian-language content. In addition, as part of the project, viewers will be able to see educational initiatives on studying the state for adults and children.

"Cultural expansion and linguicide, which Russia has been perpetrating against Ukraine for centuries, have terrible consequences, which we are systematically working with now. Therefore, the emergence of such projects as Ukrainian Plus is an important tool in countering the narratives that the Kremlin regime continues to actively spread around the world, especially focusing on the temporarily occupied Ukrainian territories. We have repeatedly convinced ourselves that language is our border, our security. It is no coincidence that the first steps taken by the occupiers in the captured territories were the total Russification of the population, the replacement of signs with the names of cities and streets by Russian counterparts, and the popularization of propaganda television. Therefore, our task is to defeat the enemy both on the front line and on the cultural front," Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine, said.

1+1 Media also mentioned about the videos developed by the WAW: alternative media team, which will appear every two weeks on YouTube, Instagram, Facebook and on television. Among the main topics are linguicide, Russian cultural expansion and how consumption of Russian content helps the enemy army in the war.

"The purpose of such videos is to introduce the concept of "information hygiene" when consuming content among Ukrainians and to demonstrate how the quality of everyone's life can change if they start speaking Ukrainian or improve their knowledge of the language in every way ," the release added.