OTT TV episode and movie revenues for 22 Eastern European countries will reach $5.7 billion in 2028; nearly double from $2.9 billion in 2022.

Poland will remain the OTT revenue winner; doubling its total between 2022 and 2028 to $2.2 billion. Russia’s growth will be muted given the sanctions. Together Poland and Russia will account for 61% of the region’s 2028 total revenues.

Simon Murray, Principal Analyst at Digital TV Research, said: “AVOD revenues will grow faster than SVOD. Russia’s AVOD revenues will stay just ahead of Poland.”

SVOD revenues will reach $3.5 billion by 2028 – up from $1.8 billion in 2022. Due to the slowdown in Russia, Poland will become the SVOD market leader by some distance – the only country to generate more than $1 billion by 2028.