All3Media International today announced fresh deals for its hit reality format The Traitors, produced by Paprika Studios and one of the participants in this year's PITCH&PLAY FORMATCASE.

The big news in CEE is that the format has picked up by Hungary's RTL. The distributor also confirmed that the show will be remade by ANT1 in Greece, as CEETV revealed first in February.

Other deals for the show include Portugal (where it launched successfully on SIC, as reported by TVBIZZ), Israel (Keshet), Sweden and another territory which will be revealed later.

The Traitors has already been ordered or adapted in a host of territories around the world. As recently announced, local versions are on the way in Germany (RTL), Finland (broadcaster TBC) and Denmark (TV 2). A Spanish version recently debuted on HBO Max, and a local version is set to air on Three in New Zealand. Second seasons have also been commissioned following successful debut seasons in Flemish-speaking Belgium (VTM), French-speaking Belgium (RTL-TVI), France (M6), Australia (Network 10), UK (BBC One), US (Peacock) and Norway (TV 2).

Nick Smith, EVP Formats at All3Media International, said: “We’re delighted to see six new territories around the table as The Traitors reaches the milestone of 20 local adaptations. IDTV’s highly adaptable format has not only notched up an impressive number of international versions in just two years, it has also succeeded in truly capturing the public’s attention wherever it airs, leading to most broadcasters already commissioning second seasons. Many viewers are looking for more depth and substance in their reality shows, and The Traitors really taps into that ‘intelligent reality’ trend, delivering an addictive game of deception, skill and trust that keeps the audience guessing until the very last episode.”