Effective May 15, Matej Lončarić, one of the best digital experts in the region, is joining CME Adria as Chief Digital Officer, responsible for digital operations of both Pro Plus in Slovenia and RTL in Croatia.

"Matej is a highly experienced digital media professional. His know-how in developing and positioning different award-winning digital brands, his experience in creating content, and his strategic approach will accelerate the digital development of both Pro Plus and RTL. We are excited that Matej is joining our team," Stella Litou, CEO of CME Adria and CEO of RTL Croatia, said.

„Offering new innovative solutions in the development of the digital channels, focusing on the future and further upgrade of our streaming platform Voyo, addressing monetization of subscription video on demand, will accelerate digital transformation. There is no better place to continue my career",stated CME Adria Chief Digital Officer, Matej Lončarić.

Prior to joining CME Adria, Matej was developing digital strategies and business plans for different projects in Styria. He was the idea maker behind Croatia's biggest Gen Z video platform JoomBoos. He also led the digital transformation of 24sata news channel to digital first, overseeing the total video strategy.

Matej was also providing mentorship for the Innovation incubator. Following the success of JoomBoos, he developed other brands in the region, such as Joonglaa in Slovenia and Roosvaaj in Serbia.

For his work Matej received various global and regional industry awards in innovation and content creation.