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 CEE
Disney+ to launch ad-supported packages in several European countries
 10 Aug 2023
Following the successful ad-tier launch in the U.S., Disney+ announced an ad-supported offering will be available in select markets across Europe and in Canada beginning November 1. The European countries where the new packages will be available were not revealed. According to reports this morning, the first countries will be the UK, Germany, France, Switzerland, Italy, Spain, Norway, Sweden and Denmark.

“The strong momentum of our ad-supported plans in the U.S. demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, President, Direct-to-Consumer, Disney Entertainment. “We are excited to expand that offering in more markets across the globe, including in Europe and Canada, and to launch a new premium duo bundle of ad-free Disney+ and Hulu this Fall, as we take steps toward making extensive Hulu content available via Disney+ later this year for Bundle subscribers.”

Internationally, Disney+ is also expanding choice and value options with the launch of a new Standard tier, as well as Standard with Ads in select EMEA markets and Canada. The new ad-supported plans start at £4.99/€5.99 month in EMEA and $7.99/month in Canada. Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December, unless they opt to switch into one of the new lower-priced plans.

The ad-supported, Standard and Premium plans in select European markets and Canada offer access to the Disney+ content library and key product features including:

Exclusive Originals & Library Content: A collection of thousands of award-winning titles across films, documentaries, TV series, and shorts, all in one place

Profiles: Ability to create multiple profiles per account, with the option to set profile PINs and content ratings by profile through Parental Controls

Concurrent Viewing: Stream on up to four supported devices simultaneously, depending on your plan

High-Quality Video Formats: Depending on your plan, formats include 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced where supported.
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